Individual investors may have smaller amounts to invest than the larger venture capitalists like business angels or family offices. However, they share the same passion to invest in startups and see their wealth multiply x times.
They cannot invest directly into the startups, as their investment amounts are small. A relatively new trend has emerged, where they are actively using 'crowdfunding' platforms to invest in promising startups.
Crowdfunding platforms allow entrepreneurs to create their profile and seek investments from the general public by selling their business idea and explaining their business model and associated rewards. Individuals who are like-minded and are impressed with the idea, join together and pool their money to invest in such startups. These investors are not hands-on owners and will not get dirty on the shop-floor to fix problems. Rather they would rely on the existing entrepreneurs or may be hire managers to grow the business for them.
Sign up as a Individual Investor and learn more about projects that are best suited for your investment profile.