To present your company in the best possible way and determine a sensible valuation
To locate buyers who can understand your business, see its potential and have the capacity to proceed towards a quick sale
To educate potential buyers about your company and demonstrate the value in the purchase, whether it is synergy to their operations, or simply that there is a good strategic reason to proceed.
To be aware of opportunities in the market and enable the company to be sold in the quickest possible time whilst buyers are active.