Entrepreneurs and investors experience a lot of emotional strain when (partly) handing over their life's work to someone else. Nearly all business owners want to make a profit from selling (part of) their business, but they insist their company goes to the most competent and most caring of hands.
Because entrepreneurs and sellers tend to attach a lot of sentimental value to what is often the major achievement of their life, problems can arise when objectively trying to determine a business' worth. For potential buyers and investors alike the logic of sentiment may be no logic at all
Ventures4Growth overcomes this concerns and makes sure both parties share at least a set of common values or principles, so that no one will feel disappointed or even bereft at the end of the line.
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