From Heritage to Harmony—Sereni Acquires Snoeck in a Successful Succession Buy-Out

The Strategic Why

The Belgian funeral industry—valued at over €700M and forecast for sustained growth—is witnessing a wave of succession-driven M&A. Many family-owned operators, like Snoeck, face aging founder dynamics and the challenge of ensuring business continuity without sacrificing local values. Sereni’s acquisition is emblematic: rather than just seeking scale, the company emphasizes “cultural fit” and service excellence. Integration means not only operational growth, but preservation of Snoeck’s trusted reputation within its community—a critical factor in a historically personal industry. For Sereni, this deal strengthens its regional anchor and further positions it as a national leader in community-first funeral care. For the Snoeck family, it guarantees legacy preservation and continuity for the families they serve

The Human Dimension

For over 75 years, Snoeck has provided empathetic, tailored care to generations in Izegem and West Flanders. Facing no immediate family successor, the Snoecks prioritized finding a partner who shared their values. “A decision needed in the rapidly evolving market,” as local press described it, capturing both the emotional and practical logic of the move. The involvement of Ventures4Growth ensured this was not just a transaction, but a well-orchestrated transition, balancing emotional, financial, and operational priorities for all sides

The Role of Ventures4Growth

Ventures4Growth was pivotal in designing and executing the transaction structure. With deal partner Guy Louis at the helm, V4G delivered a process marked by clarity, trust, and strategic fit—from initial valuation through buyer engagement and closing. Their role helped the Snoeck family realize value without compromise and enabled Sereni’s continued growth without disruption to service or community standing